Have you ever actually interviewed your ideal client?

Someone DM’d me yesterday saying, “I’m looking to speak to women over 40 who’ve thought about trying yoga but never started.”

Well, that’s me! She’s interviewing me later this week not to sell me anything, but to truly understand my pain points and what’s been holding me back. Smart move, right? Because once she knows that, she knows exactly how to help people like me.

So here’s a thought...contact your perfect client/customer and have a chat with them. Ask about their struggles, their goals, what they’ve already tried and the solutions they are looking for. Ask them how much they would pay.

And if you haven’t converted that ideal client yet, ask for the type of person you are looking for...you never know—the person with all the answers about how to reach your audience could be right here in this group.

So who are you looking for....we may be here in this group...or we may know someone you should chat to

Who’s up for doing a few interviews this week?

*edited thanks

@Steve Gast

for sharing a free resource to help us understand this better

**see comments for steve's video

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