We want to better understand what people are TRULY trying to accomplish when it comes to AI so we can make our products better. We know it’s broad and there are so many different lanes, but if you had to pick one of the 2 options below, which one would you choose?

Scope creep has always been a familiar challenge in client work and project management, but it used to come with a natural friction that discouraged the worst of it: adding something to a project meant real additional effort, which meant a client request for "just one more thing" naturally triggered a moment of pause, a conversation about cost or timeline, a renegotiation. AI has quietly removed much of that friction, and with it, much of the natural resistance that used to keep scope creep in check. The result isn't that scope creep has disappeared. It's that it's become considerably harder to notice happening, because each individual addition now feels nearly free to accommodate, even though the accumulated effect across a project can meaningfully erode the margin the original scope and pricing were built around. ------------- Context ------------- Before AI significantly accelerated content and deliverable production, saying yes to a scope addition carried a visible cost: more hours, more days, a clear reason to have a conversation with the client about adjusting the price or timeline. This friction wasn't pleasant, but it performed a genuinely useful function. It kept scope additions proportional to the value being delivered, because the cost of accommodating them was immediately apparent to whoever was deciding whether to say yes. AI has changed the felt cost of many scope additions dramatically. A request for "one more version" or "a slightly different angle" or "just a quick addition" that used to require real additional hours can now often be produced in minutes. This makes it significantly easier to say yes without the internal friction that used to naturally prompt a conversation about whether the addition was within the original scope and price. The problem isn't that any single accommodation is unreasonable. It's that the accumulated pattern of saying yes to small, individually-easy additions, without the natural pause that used to accompany each one, can add up to significant scope expansion that the original pricing and timeline never accounted for, even though no single addition felt significant enough in the moment to trigger a renegotiation.