Hi everyone! I’m Lori, from beautiful Victoria, BC Canada 🇨🇦 I’m a social impact strategist, entrepreneur and life & business coach who loves learning and all things tech. My relationship with AI right now is best described as curious and committed. I’ve been dabbling with ChatGPT and other AI apps, and have taken part in a few workshops and other training to learn best practices and about some of the things to be aware of (as a board member, employer, consultant etc.) I’m also having a lot of “wait… it can do THAT too?!” moments. 🤣 I’m interested in learning how AI can help me to maximize my impact, productivity, and income. One area I’d love AI to help me with is creating and streaming engaging content for things like workshops, my website and social posts — while still keeping everything aligned with my voice (warm, authentic, and approachable). I’m thrilled to join this community and to connect with others who are experimenting, building, and sharing what works (and what doesn’t). I am excited to learn practical, real-world ways to use AI more effectively. Fun Fact: My hubby is a relative of Jesse James… so I guess that makes my in-laws outlaws? 🤣 Looking forward to meeting you all! What’s one thing you’ve found AI genuinely helpful for so far?

The biggest SEO mistake I see? Chasing traffic instead of intent. Many businesses proudly say: “Our traffic is growing.” But when you ask: Are leads increasing? Is sales happier? Is revenue moving? The answer is often… no. Here’s what usually goes wrong: Keywords are chosen based on volume, not buying intent Content is written to rank, not to convert Blogs exist, but landing pages don’t SEO is disconnected from the sales funnel Ranking for the wrong keyword is still failure. In competitive markets, SEO works only when: Content matches where the buyer is in their journey Pages are built to answer commercial questions SEO supports revenue — not just visibility Traffic is easy to inflate. Intent is harder — and far more valuable. That’s the difference between SEO that looks good in reports and SEO that actually drives business growth. 💬 Comment “INTENT” if you want to see how I map keywords to revenue.

A client came to me struggling with AI automation too many tools, broken workflows, and missed leads. I simplified their system, connected everything into one clean AI automation flow, and added an AI chatbot for lead qualification and follow-ups. In just two weeks, they reduced response time and stopped losing leads.

You know who should be using AI right now, today, immediately? The person who says: "I'm too busy to learn AI right now." Because that's EXACTLY why you need it. Let me explain the trap you're in: The Busy Trap: → You're drowning in tasks→ Every minute is spoken for→ Your to-do list grows faster than you can complete it→ You're working nights and weekends just to stay afloat→ Someone suggests: "You should look into AI"→ You think: "I don't have time to learn that"→ You stay drowning See the problem? You're using "too busy" as a reason to avoid the one thing that could actually give you time back. It's like saying: "I'm too out of shape to go to the gym""I'm too broke to learn about investing""I'm too disorganized to implement systems" The logic doesn't work. The problem IS the reason you need the solution. Here's what "too busy for AI" actually means: It means you're spending 3 hours writing emails that AI could draft in 15 minutes. It means you're spending 2 hours researching something AI could summarize in 10 minutes. It means you're spending all day creating content AI could help you produce in an hour. You're not too busy to learn AI. You're too busy WITHOUT it. Let's do the math: Time investment to start using AI: 30-60 minutes to learn one basic tool Time saved per week: 3-5 hours (conservative estimate) ROI: You "spend" 1 hour to save 5+ hours every single week forever That's a 400% return on investment. Weekly. Would you spend $100 to make $400 every week? Of course. Why won't you spend 1 hour to gain back 5 hours every week? The breakthrough: The busiest people aren't too busy for AI. They're the ones who need it most desperately. Because while everyone else is overwhelmed trying to do everything manually, they could be: ✅ Using AI to draft their emails in seconds ✅ Using AI to create content outlines in minutes ✅ Using AI to summarize research instantly ✅ Using AI to organize information automatically ✅ Using AI to handle repetitive tasks they hate