I used to think clients cared most about “beautiful design.”
Turns out most clients only care about one thing:
“Will this website help me make more money?”
The moment I stopped designing to impress other designers and started focusing on clarity + conversions, projects became way easier.
Less revisions too.
Anyone else notice that clients rarely mention animations or fancy effects once the site actually performs? 🤔
What’s one small change that improved your website projects the most?