The biggest SEO mistake I see? Chasing traffic instead of intent.

The biggest SEO mistake I see?

Chasing traffic instead of intent.

Many businesses proudly say:

“Our traffic is growing.”

But when you ask:

Are leads increasing?

Is sales happier?

Is revenue moving?

The answer is often… no.

Here’s what usually goes wrong:

Keywords are chosen based on volume, not buying intent

Content is written to rank, not to convert

Blogs exist, but landing pages don’t

SEO is disconnected from the sales funnel

Ranking for the wrong keyword is still failure.

In competitive markets, SEO works only when:

Content matches where the buyer is in their journey

Pages are built to answer commercial questions

SEO supports revenue — not just visibility

Traffic is easy to inflate.

Intent is harder — and far more valuable.

That’s the difference between SEO that looks good in reports

and SEO that actually drives business growth.

💬 Comment “INTENT” if you want to see how I map keywords to revenue.

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