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2h • General Discussion
How I pulled £33,468 of “hidden” revenue out of an old CRM list
I ran an AI voice reactivation campaign on dead leads and uncovered £33,468 in revenue in 19 days, and I’ll outline the system at a high level below.
Most CRMs are full of leads that looked “not ready” at the time.
Wrong timing.
No follow-up.
Then they just… sit there.
That was the case for a UK claims firm we worked with.
Thousands of leads.
Months (some years) old.
Zero systematic follow-up.
Instead of throwing humans at it, we built a simple AI-led reactivation voice agent.
The idea was straightforward:
- Let an AI voice agent call old leads automatically
- Have it run a short, natural conversation to see if timing has changed
- Log the outcome and only pass genuinely interested people to a human
That’s it.
The AI handles:
- the calls
- basic qualification
- light objection handling
- call summaries + CRM updates
Humans only step in when there’s real intent.
We tested this on a small batch of dormant leads.
Within a few weeks, it surfaced meaningful revenue that previously didn’t exist.From data the company already owned.
The interesting part isn’t the numbers
It’s the pattern.
Most businesses already paid to acquire these leads.
They just never re-checked the timing.
If you want the full breakdown—exact call logic, pipeline stages, tooling, and how the revenue was modeled.
I’m happy to share the full case study. Just reach out!
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How I pulled £33,468 of “hidden” revenue out of an old CRM list
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