AI has not changed the product development lifecycle
Yes, coding has accelerated, but that's mostly the tail-end of the cycle.
We still need to:
๐Ÿ‘‰ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† โ€” which opportunities we're pursuing, in which market segments.
๐Ÿ‘‰ ๐—ฆ๐—ฒ๐˜ ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ด๐—ผ๐—ฎ๐—น๐˜€ โ€” what success looks like, when we can achieve it.
๐Ÿ‘‰ ๐—˜๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€ (๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป) โ€” based on impact, cost, and supporting evidence.
๐Ÿ‘‰ ๐—ง๐—ฒ๐˜€๐˜ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ผ๐—ฟ ๐—ฝ๐—ฎ๐—ฟ๐—ธ ๐˜๐—ต๐—ฒ๐—บ (๐—ฑ๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜†)
๐Ÿ‘‰ ๐—š๐—ฒ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ผ๐—ป๐—ฒ ๐˜๐—ผ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ถ๐—ป ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ผ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ด๐—ผ๐—ฎ๐—น๐˜€
AI does not eliminate the need for any of these. In fact they are more important than before.
You still need an outcomes-based roadmap, a metrics tree, a GIST board, even if your engineers use Claude Code.
๐Ÿ™‹โ€โ™€๏ธ See courses that teach all of the methods shown in the diagram, with AI, in the comments.
The logic "we used to do these things because coding was expensive, but now we don't have to" doesn't hold water.
We used these methods because launching bad products and features is a deadly anti-pattern. AI lets us sink ourselves in the quicksand of waste and bloat faster and deeper than before.
AI may create a new PDLC paradigm in the future, when it is better understood and more widely used beyond coding. But we're not there yet.
For now, "classic" product skills are as crucial for product peoples' and product leaders' success as they always were.
If you disagree โ€” let me know why in the comments
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5 comments
Rene Baron
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AI has not changed the product development lifecycle
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