As Guild master of the largest adventure guild in Ferialas, I am constantly asked how I put together adventure requests for my adventurers. The answer? I use the 10-point formula below.
1 - What or who is the protagonist and what is their power level?
2 - What is the Setting / Terrain / Environment?
3 - Does the protagonist have minions or accomplices?
4 - What is the reward / motivation for adventurers to undertake quest?
5 - Are there special requirements needed to fulfil quest?
6 - Information Sources and pathways toward end goal
7 - Rules, length of quest, availability of participants.
8 - Hooks, hints and side quests for future adventures
9 - Spreadsheet or notes on non-adventurer characters, abilities and personalities.
10- Always have ideas for when the quest goes sideways, as more than likely it will.