After I changed the way I consume this...
Man, I’m addicted to this crap!
I can’t go a single day without it!
I’ve been consuming it — consistently — since I was 12.
And now I’ve reached a point where adult life is charging me for that decision.
Calm down, guys…
Maybe I exaggerated a bit…
But I’m talking about video games — and I bet most of you are addicted too!
I’m not blaming you if you also play; that’s fine.
I’m almost certain there are people here with over 200 hours in some game.
Now let me ask you this, future copywriter:
Have you ever stopped to think about how this “crap” steals 200 hours of your life?
Through Immersion, Progression, and Narrative.
If you study copywriting seriously, you’ve probably heard these words before,
And you know what they mean.
But if you know them so well…
Why aren’t your texts being read?
I think it’s time for us to stop consuming video games
Like a kid eating an entire jar of candy,
One after another, without thinking about what they’re eating.
So here’s the challenge I’m proposing to the community!
You’re going to pick the last game you played, or your favourite game.
And you’re going to analyse its narrative from beginning to end.
Highlight every important point.
Treat it as a study object.
And identify which storytelling techniques you can use in your writing.
Post these analyses here in the community.
Write them in a way that even someone who knows nothing about games would want to read them.
This will help you train your eyes from now on
To see different types of narratives from various angles and platforms.
Tag me so I can give you feedback!
Mission given is mission accomplished!
See you around!
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4 comments
Miguel Gomes
2
After I changed the way I consume this...
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