The Cost of “Later”
A while back, a creator told me a story that stuck.
They got an email about a tool that could automate their content. It sounded interesting. They were busy. They said the three words that quietly kill a lot of growth:
“I’ll do it later.”
Later turned into months. In that time, other creators in their niche published dozens of SEO posts, grabbed rankings, and scooped up the traffic they wanted.
When they finally circled back, the deal was gone, and the opportunity cost was real.
Not sharing this to scare you, but to remind you that tiny decisions on days like this add up.
What’s one thing you’ve been saying “I’ll do it later” about in your content or business?
Drop it in the comments and turn it into: “I’m doing this today.”
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Ahmed Tomoum
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The Cost of “Later”
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