Disney Trips + Christmas Morning Magic = Your Unfair Hiring Edge

During a recent onboarding call, I was plowing through our usual 100+ questions with a shop owner when she mentioned something that stopped me in my tracks.

"Oh, and we have Christmas and Vacation Clubs for our employees. We match their contributions dollar-for-dollar up to a threshold, then pay it out when they need it."

I've heard hundreds of benefits over the years. But this one? This was different.

Here's what hit me: This shop isn't just thinking about work hours and paychecks. They're thinking about their techs' kids opening presents on Christmas morning.

About that family vacation to Disney.

About life OUTSIDE the shop.

That's when great techs and other top performers stop seeing you as "another shop" and start seeing you as a place they could retire from.

Check out Indeed if you haven't done so recently.

Most shops lead with the same tired benefits everyone else offers.

But the shops that attract and KEEP top talent?

They inventory EVERYTHING they do - especially the unique stuff that shows they give a hoot about their team members as humans, not just wrench-turners or employees.

ACTION:

Time for brutal honesty. Can you list 20+ unique things your shop offers?

Not just health insurance and vacation days - the REAL stuff that makes you different?

Here's your homework:

Interview your best tech about why they stay
Walk through a typical month and document EVERY way you support your team
Ask yourself: "What do we do that shows we care about our people's families?"

Stop trying to compete on salary alone. Start communicating your COMPLETE value proposition.

Btw...

When we onboard new shops at Technician Find, those 100+ questions aren't just busy work. They're how we uncover the hidden gems that make techs choose YOU over the dealer down the street.

Most shops are sitting on gold mines of unique culture and benefits - they just never learned how to mine them.

Ready to discover what makes your shop special?

Do the homework above.

That's where the magic happens.

Once you've finished the exercise, I'd love to hear about something you do for your employees that's unique and special.

This is your time to brag!

Share your answer below👇

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