Oct 14 • General discussion
The $250M Community Blueprint (and how YOU can steal it)
You don’t need to build a $250 million empire…But you can learn from one that did.
I was reading 10x Is Easier Than 2x and came across a story about Tim Schmidt — founder of USCCA, a $250M-a-year company.He didn’t go viral.He didn’t rely on fancy funnels.He built everything on community — and the culture that holds it together.
Here’s what he said every thriving movement needs 👇
1️⃣ A Story – Share the why behind what you do. The journey from “hell island to heaven island.” People don’t follow success… they follow sincerity.
2️⃣ An Ideology – What does your community believe? Repeat it until your audience can quote it. For us, it’s “Simplicity scales — hustle fails.”
3️⃣ A Symbol – Create something visual that people can rally around: a logo, color, emoji, phrase. It says “I’m one of them.”
4️⃣ Shared Rituals – Simple routines build safety and trust.Mine?✅ Create 1 piece of content a day✅ Have 1 real conversation✅ Make 1 offerEvery. Single. Day.
5️⃣ An Enemy – What do you stand against? For me, it’s complexity, burnout, and “greedy guru” marketing. Name your enemy — your people will unite with you.
6️⃣ A Language – Create insider words or catchphrases. When people start repeating your words, you’ve built belonging.
7️⃣ A Leader – That’s you. Not a “perfect” guru — a guide who’s learning, sharing, and leading from experience.
👉 Start weaving these into your content, your calls, and your conversations. You won’t just grow followers — you’ll build a movement.
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The $250M Community Blueprint (and how YOU can steal it)
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