4h • 🤝 General discussion
Friday at CPA Australia.
The energy in that room was different. People actually engaged. Raised hands. Built on each other's ideas.
One moment stuck with me. Someone said they'd been thinking about LinkedIn wrong. That they just needed to speak to the conversation already happening in their client's head.
Not the product conversation. The real one.
That's the work. Understanding what your client is actually worried about. Then showing up in that conversation.
That's what we're building here.
What's the conversation happening in your ideal client's head right now?
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Friday at CPA Australia.
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