The math on discounts vs. payment plans
Let’s do some math.
Scenario 1: Discounting
• Your day session: $1500
• Client says: “I can’t afford it”
• You offer discount: $800
• Client still has to save (spends money instead)
• If they finally book You make $800 (lose: $700)
Scenario 2: Payment Plans
• Your day session: $1500
• Client says: “I can’t afford it”
• You offer payment plans: $1500
• Client books as low as $200 (4x affordable)
• You get paid: $1500 upfront ($150 in fees)
• More bookings. You make $1350 today.
• Lose nothing…
Both make it affordable for the client.
Yet one costs you $600. The other makes it 4x more affordable. Increases bookings. And costs you nothing because they souls have walked out needing to save up. (While most never do)
here’s the best part: with payment plans you get paid upfront. The payment plan company pays you in full before you start the tattoo.
So why are you discounting?
Follow the simple steps to unlock the training. It will show you how one artist stopped discounting and booked 80% more clients at full price using payment plans.
This is what’s working in 2025.
After the training if you see value in partnering with me like Chris did on a regular basis to get my streamlined link, payment plan connections, and help with your direct process and consults, reach out!
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Lee M
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The math on discounts vs. payment plans
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