Marketing & Advertising Your Tax Business Like a Pro

Let’s be real, being good at taxes isn’t enough. If people don’t know you exist, they can’t hire you. That’s where marketing and advertising come in. And no, it doesn’t have to be expensive or complicated.

Here’s how to make sure your name stays on everyone’s mind when tax season hits:

1. Build a Local Presence: Join Facebook groups, attend pop-up shops, or sponsor a local event. People file with those they know, so get involved and be visible!

2. Post Consistently on Social Media: Share tips, client wins (with permission), deadlines, and promos. Educate + entertain = attract. Bonus points for video content!

3. Use Email & Text Campaigns: Don’t wait for clients to come to you. Follow up with leads. Remind them to book and send countdowns to tax deadlines. Automation is your friend!

4. Run Paid Ads (Smartly!): Start small. Target your audience by zip code, age, or job title. Facebook & Instagram ads can be powerful when paired with a great offer.

5. Collect & Share Testimonials: Let your happy clients do the talking! A good review is free advertising that builds trust FAST.

Need help crafting a marketing plan for your tax business? Comment “MARKET ME”, and we’ll send you a quick-start checklist!

Let’s make your brand unforgettable next tax season.

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