12d • 🎙️ V.O.I.C.E. Practice
The hooks that change how people listen
Recording - Office Hours
Yesterday was all about HOOKS!
If you want to change how people listen, the most efficient path is to match the style to the listener.
Meeting → What's In It For Me
Conference → Story (2 min)
Sales Pitch → Curiosity
Training → Big Promise
Video → Bold Claim
I'm curious - which hook style feels most natural to you?
Check out the recording here -
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The hooks that change how people listen
skool.com/talkwithecm
Transform from Invisible to Irresistible through Verbal Branding
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