YT shorts
Has anyone here experimented with YT shorts much? I'm aware this topic divides people. Until recently, I was in the camp that the core focus should be on longer form content. The reason I watch YT videos/subscribe to certain channels isn't for the dopamine hit, it's more like watching an episode of a TV show. I want to be entertained/educated for a longer period of time and I want evidence that a lot of work has gone into each piece of content. But then I became aware of Colin and Samir's strategy to post 3 shorts and 1 longer video per week and this appeals to me. Their shorts get them the most views, and a fair percentage of them get converted into longer-term subscribers who watch their main videos. They utilise shorts to get more eyes on their channel, it's almost akin to making a 'clickbait' thumbnail. You make a super bright, engaging thumbnail and people are more likely to click. You make a concise, well-edited and gripping short and people are more likely to click on your 'core' content. I uploaded my first short today, I have faith that it won't damage my channel's prospects so I'm going to experiment with this strategy to see where it takes me.
(1. Another reason it appeals so much is because of how low effort it is. The turnaround for a short is probably 10x faster than a normal video. Why not throw some shorts into the mix? Feels like an obvious case of asymmetric risk to me.)
(2. I made this video intending for it to be watched on the mobile app so it loops, if you're watching on a computer/in an embedded format and it ends abruptly then apologies!)
(3. Anyone had much success with shorts? If so do you have any wisdom to impart for a short to go 'viral'?)
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Ahmed Hallajian
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YT shorts
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