Theory of YouTube Gravity
As a YouTube newbie I started doing some experiments.
I produced a couple of videos "from the heart". Videos I thought were interesting and I liked to watch. I released them and the response was virtually ZERO.
Then I decided to switch strategies. I decided to do some YouTube Keyword research, pick a keyword I thought I could conquer and produced a video specifically for that. And low and behold: I'm getting clicks.
The learning I take from this is a theory I call: YouTube Gravity.
It means: If you are a big established YouTube Channel (with loads of videos, subscribers and clicks) you have "GRAVITY". This means, your audience will follow you, wherever you go. It will listen to you, whatever the topic, because they KNOW, LIKE and TRUST you. You PULL people into your world.
This means you have the power to SET TRENDS.
But as long as you are starting out, with a small channel, you have zero gravity. Hence YOU have to follow current trends and serve specific keywords in order to build this "Gravity".
Once you are established, you can leave this path and start "producing from the heart".
What do you think of this theory?
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Juan Carlos Recalde
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Theory of YouTube Gravity
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