Nov '22 (edited) in Other
Tech money is flowing to content | How creators can monetise their skills
I added 1,000+ newsletter subscribers.
It was accidental.
And in the process I found a way to get 1000s of high quality traffic.
One that also got me inbound interest by investors who write $5-$50m cheques.
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Some context:
-> About half a year ago, I was building a website builder for online libraries.
-> To build distribution, I launched on a bunch of channels. (refer to image)
-> Product Hunt worked best as per Effort:Outcome ratio.
-> We got 1,000+ users to sign up for our website builder.
-> 4,000+ unique visitors. I did 100s of user interviews.
-> Just last month, I decided to pause product development and build distribution.
-> So now these 1,000 users are newsletter subscribers by default.
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But why does it matter to a content creator? Isn’t Product Hunt a platform to share tech products?
Yes and no.
Here are 3 examples on how tech products are using media/ content assets to build their distribution.
You will notice that these individuals and businesses are launching on Product Hunt with content assets. Repeatedly.
-> Normally, Product Hunt allows a tech product to launch once every 6 months.
-> But here, creators are launching 2+ products every month.
-> Because Product Hunt recognises content assets as independent products.
-> And no, you can not launch a course. But you can disguise it.
How?
By either creating a resource repository on notion, clickup or the like, creators are building mini websites that serve as a top of the funnel to get people to use their products/ affiliates.
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I am extremely bullish on Product Hunt.
There is an opportunity for creators to be recognised by tech companies and high value audience around the world.
• Creators can build meaningful connections with high value audiences.
• Creators can launch content assets.
• Creators can build distribution.
• Creators can work with tech companies to help them launch on Product Hunt, again & again. That's recurring revenue oouuyea.
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Tech money is flowing to content | How creators can monetise their skills
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