Oct '22 in Good Content📹
Strategy of Pre-eminence (5 steps)
This means that you have to “surpass all others.”
This means to outshine everybody else in your category.
To deliver the best experience.
To have the best interests at heart for your audience.
But how do you do this?
This is a mindset shift that I learned from the great Jay Abraham.
Here are the 5 steps to do this:
1. You must value service above all else.
Don't try to maximize the value of each transaction.
Instead maximize the value you deliver.
2. Deliver an extraordinary experience.
Over-deliver. Be remarkable. Be worth talking about.
Give an extraordinary experience to those that interact with you.
So do everything the other brands in your niche do to serve clients, and take it one step further.
3. Become the top source of education in your niche.
Write. Speak. Do everything you can to communicate with your audience.
Focus on being helpful.
Point them toward opportunities.
Provide solutions before they spend a cent with you.
The more education you do, the better.
4. Be somebody.
Look at who gets the most attention.
Watch what they do.
Take notes, learn from them, and apply them in your business and in your niche.
Be a celebrity within your niche.
Be the BIG fish in your SMALL pond.
5. Communicate often.
Stay on top of your entire industry’s mind.
Stay in front of your audience as much as possible.
Do it with helpful and educational content.
Don’t be a pest. Be ever-present.
For a more in-depth guide:
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Strategy of Pre-eminence (5 steps)
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