Mar '23 (edited) in Other
Story Telling: Gain A Massive Following Overnight
The Power of Using Stories In Your Marketing: ~Why are stories so important to use within your marketing strategy? The answer is very simple they make people feel like they are a part of your brand. Let me elaborate on this. Have you ever wondered why movies and music are so popular? They both tell stories.
Yes of course music has tunes & tempos that you can enjoy without lyrics but what really drives virality within the entertainment industry is the stories that capture the audience within the songs and movies.
How can we incorporate this principle of storytelling within our brands and products? Humanization is a very powerful way of doing this.
When Google wanted to market its search engine it had no idea what they were gonna do. How on earth are you supposed to market a search engine?
Google's marketing team came up with an idea that was absolutely brilliant.
They made a story of a young American man visiting Paris that found a girl he was really interested in. The only problem was the language barrier. The man used Google to learn the language of French and was able to communicate with her. Long story short it goes through their whole life and how they ended up getting married and having beautiful kids and lived happily ever after.
You see, Google understands this concept of storytelling and humanizing their services to connect with their audience so why shouldn’t we do the same?
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Yechiel Cohen
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Story Telling: Gain A Massive Following Overnight
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