Dec '22 (edited) in Other
Should I narrow my niche?
Most of my 600,000 subscribers on YouTube came from my videos about Stoicism, Productivity, Personal-Development, and Dopamine Detoxing.
These people are young men with a dream. They want money, status, a good body, and female validation. They watch Hamza, Andrew Tate, and now Iman Gadzhi. They are addicted to instant gratification, but have started fighting back. They've started going to the gym. They've started meditating, but can't seem to keep the habit.
As much as I love talking about those topics, I found myself more in love with the art of Synthesizing how to play the Great Online Game.
That's when where the Synthesizer community comes in.
These people are actively trying to create a lucrative career playing the Great Online Game. They want to find something they love to do that pays them well. They want to help people similar to them solve problems they've suffered with. They like Naval Ravikant, and Alex Hormozi.
They are a very different group of people compared to my audience on YouTube.
So here's the question...
- Should I create for my old audience, or my new audience?
If I create for my YouTube audience, I'm talking about topics I'm less passionate about.
If I create for my Synthesizer audience, I'm talking about topics I'm more interested in, BUT I'm sacrificing a lot of work I put in earlier.
Stick with old niche
Change to Synthesizers
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Should I narrow my niche?
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