Leave Krypton to become Superman · Synthesizer School

Oct '22 (edited) in Other

Leave Krypton to become Superman

As I was walking past a bookstore today I had a sudden realization:

The (Online-)Marketing space is pretty incestuous. By this I mean that many people who learn about online-marketing, pretty soon start to teach it.

And this is only natural. It happened to me too.

You fall in love with the subject. You read tons of books on the matter. You watch all the right gurus and pretty soon you think: "Hey! I should TEACH online-marketing too! Because I know a lot about the subject. I know it is valuable and I know there's a need."

So you start yet another "marketing", or "success" or "self-improvement" channel, or blog, or podcast, etc.

This is where my sudden realization comes in: Online-Marketing is a pretty "red sea". The best marketing minds teach "marketing" already. So the sea is very, very populated.

But if you use the advanced knowledge you acquired on "Planet Marketing" in ANY other field, I am sure, you would blow the competition out of the water. Because most niches, industries or businesses are "marketed" to very poorly.

Just one example: I live in Europe and I visited hundreds of restaurants in my life. But not once have I been asked directly by a waiter for my email-address. It would be so simple. He could offer me a free coffee (cost of a couple of cents) in return for my address.

A well implemented and executed email newsletter could make a small restaurant very successful (driving repeat sales, recommendations, ratings, etc.). So much could be done.

But 99.9% of restaurants don't do it. Why? Because they believe they are in the "food business", when really, they are in the "money business". Or in the "empire business" as Walter White said so beautifully in Breaking Bad.

So what is my point?

LEARN (online-)marketing. Watch all the great gurus, whoever is your favorite, and then USE that knowledge in a space, which is NOT the marketing niche. I'm sure everyone here as some expertise OUTSIDE marketing.

Use your brains, your creativity and energy in THAT niche. (This also goes for content creation by the way). Using your powers in other fields, will much more likely result in real break-throughs for you, because then you will be shooting at sitting ducks.

That's my thought: Superman's powers are useless on his home-planet "Kyrpton", because he is just one of many. But on planet earth, he is SUPERMAN.

My advise to you: LEAVE Krypton to become Superman.

What do you think about that?

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