How Twitter Ghostwriters use Alex Hormozi's Value Equation to Create Viral Content

Connor Widmaier

Dec '22 (edited) in Other

The value equation looks like this:

Dream Outcome X Perceived Likelihood of Achievement

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Time Delay X Effort and Sacrifice

And if your goal is virality, you need a topic many people care about.

"The size of the question dictates the size of the audience."

Now let's look at Dakota Robertson's 3 most viral thread hooks.

"23 sentences that'll improve your writing more than 12 years of English class:"

Dream outcome: improve your writing

To improve the perceived likelihood of achievement: Dakota uses specific numbers (23, 12). To minimize the perceived time delay and effort, Dakota contrasts "sentences" with "years."

"47 sentences that'll make you more money than a 4-year business degree:"

Dream outcome: make more money

Again, Dakota uses specific numbers to add believability (47, 4 year) and contrast to minimize time investment and effort and sacrifice (47 sentences, 4-year business degree)