Beware of hyperlinks in your text

Hello there,

just wanted to share a quick thought only few people seem to be aware of.

If you are creating content via text, especially long form, beware of hyperlinks in your text.

Because as proven by this amazing study and this inspiring quote by Elon Musk, hyperlinks lower the comprehension of the text.

Why? Because every link, is a micro-decision a reader hast o make. Should I click or read on?

And this destroys the reading flow and ultimately lowers comprehension.

So if you want your texts to be... See more

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