7 Stupid Easy Ways to Instantly Improve your communication (from our accountability call)

Connor Widmaier

Apr '22 (edited) in Other

Here is a quick recap of the persuasion presentation from our accountability call.

I made this because the recording got deleted, but some of you wanted to see it.

Start:

Who needs to learn persuasion?

Everyone, but especially Synthesizers.

Because if you can write persuasively, you can:

Write words that sell at scale.

Whether that's in a

• Tweet

• Video or

• landing page

And with the internet, the opportunity to leverage your words (and message) is unlimited.

But you knew that already. That's why you're here.

Disclaimers:

If you use these tools for unethical short-term gain, you will only hurt yourself in the long run.

Use these powerful tools for good.

Also, don’t blindly believe me. I am still learning.

Test these principles yourself.

If you disagree, comment below.

Without further ado,

7 Stupid Easy Ways to Instantly Improve your communication

Admit a flaw

When you admit a flaw,

• you show your humility,

• you show your honesty, and

• you become more relatable

At the start of my most viral video (127,000 views), I said,

“Hey, this videos gonna be in German, so if I make any mistakes, please let me know in the comments.”

I meant it for real because I wanted feedback, but in the end, hundreds of Germans commented offering help, and that video catapulted me to monetization.

@Andrew Kirby

did this well in his early videos by admitting his struggle to gain control of his life.

Specific > Hypothetical

You can use Specific Dates and Places:

Saturday, April 23rd

Greetings from Konstanz, Germany

Specific Names:

"Jerome gets more time than Brandon" - Kanye West

"Len is a friend of mine with an eye for good products" - Joe Sugarman (from legendary BluBlocker Ad)

And Specific Numbers:

“I was so broke my Dad had to loan me 4,000 dollars just to pay my bills.” - Ray Dalio > I was poor

The online community of a productivity YouTuber with 600,000 subs > some YouTube community

Tale of Two Men Pattern:

The WSJ used this to earn $2 Billion:

(https://cswidmaier.substack.com/p/the-wall-st-journal-earned-2-billion?s=w)

The pattern is:

Two people with similar starting points end up with wildly different outcomes.

(because of the thing you want your prospect to do)

Hamza, who Andrew mentioned in his last video, is blowing up right now using this formula in every video.

(Adonis, the alpha male vs. Jeffery the beta male)

Contrast

You always want to use contrast to prove your point.

Examples:

"Specific knowledge: what feels like PLAY to you but looks like WORK to others?"

Jeffery vs. Adonis

Go Look at Andrew’s Dopamine Detox thumbnail

The Easiest way to start your communication (Two options)

a. Promise value (and deliver) that’s what I tried to do with this title.

b. Story (drop a man in the jungle with a lion chasing him.)

Example from The Pathless Path by Paul Millerd

"I was extremely nervous. As the teacher of my semester-long Chinese language class called my name, my heart started to race. I took a deep breath..."