21h • General discussion
Prime Day 2026
Prime Day 2026 comes with five key cutoffs leading up to the event. Here’s the full timeline, in sequence:
👉 April 30 — final opportunity to lock in Best Deals and Lightning Deals while getting $50 off the initial fee
👉 May 18 — Amazon rolls out its updated Typical Price policy (your pre-event coupon activity could weaken your strikethrough pricing)
👉 May 26 — absolute deadline to submit Best Deals and Lightning Deals
👉 May 27 — last day for inventory to be received via AWD and FBA with minimal shipment splitting
👉 June 5 — final inventory receive-by date for FBA shipments using Amazon-optimized splits
🚩 Important note on the May 18 update: transactions during Prime Day itself won’t count toward the Typical Price calculation.
However, the 90-day window before the event does.
If you’ve been running continuous coupons throughout Q2, there’s a strong chance your strikethrough pricing is already compromised before Prime Day even begins. For comprehensive in-depth analysis of your listings, book our 'Free Oddit' today!
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Prime Day 2026
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