Oct 29 • General discussion
The Writing Style
- Conversational but data-backed. Uses plain English and friendly tone (“Let’s say you and a competitor…”), but supports claims with clear numbers.
- Short sentences and paragraphs. Each paragraph is one idea — readable like a social media post.
- Pattern: Curiosity → Logic → Proof → Promise. Keeps the reader emotionally hooked while logically convinced.
- Strategic repetition. Key phrases like “Same targeting. Same budget. Only the copy changed.” are repeated for impact.
- Contrast-driven copy. Juxtaposes “what most advertisers think” vs. “what really happens.”
- Feels like discovery, not a lecture. The writer positions themselves as someone who “found a hack,” not someone preaching.
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The Writing Style
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