Brainwriting vs Brainstorming. 
The idea that by writing out your ideas in depth (tested on logic) as opposed to just bullet points (half-baked idea), the depth and clarity of your thinking will pay greater dividends.
Individuals also have more creative and varied ideas than groups. But they also have more bad ideas. So you will need to flush out the bad ideas first.
To use brainwriting with a group, to tease out the best ideas in great depth, start by asking everyone in your group to write down their ideas. Then individually ask them to share them with the group. The group will give feedback on the suitability of each idea and suggest which ideas should be taken forward in the process (filter towards quality). Combining the power of individuals creativity with the strength of collectedness that groups provide.
This works best if people do not know whose idea is whose, so elect a narrator, to present the ideas as neutrally as possible to the group.
The next steps would be more brain writing on the idea(s) and allocation of next steps, delegation of tasks and timelines.
Take the wisdom of crowds to make the ideas with higher potential succeed and unlock the potential in the whole group, not just from not the loudest individual, most enthusiastic speaker or the boss that has the most compelling ideas always.
#dothework #strive
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Gareth Turnbull
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Brainwriting vs Brainstorming. 
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