Most teams talk a lot about accountability.
But accountability usually shows up after something goes wrong.
Ownership shows up before it does.
When ownership is fuzzy, you’ll see:
-decisions bouncing between people
-meetings replacing action
-good people waiting for permission
-frustration rising with no movement
Adding more accountability rarely fixes that.
Clarifying who owns the call almost always does.
So let’s make this practical:
👇 Think about the last thing that got stuck in your team.
Was it an accountability issue — or an ownership issue?
Drop one example (no names needed).
We’ll unpack how to fix it without adding more meetings.