Storytellers, I've been talking about vertical dramas for a while — and now Issa Rae just proved the point. She dropped ScreenTime on TikTok and redefined what verticals can be. Different genre, same format, massive success. This isn't a fluke. It's a blueprint.
Verticals work across genres, and the barrier to entry is lower than ever. You don't need a studio deal or a massive budget. You need a strong concept, a tight script, and the willingness to execute. I break down exactly how to follow this blueprint in our latest YouTube video — how to make and distribute your own vertical drama on your terms.