Storyteller Brands believe in story as the foundation for connection and change.
It's not tactics. It's not marketing copy. It's not the pressure to do MORE that lands you in the very polite sea of sameness. The foundation is the science and architecture beyond why stories have endured for so many centuries as the primary communication source for humans. And it's how businesses become brands that create change in people.
The Lab is where Storyteller Brands are built—where we learn story, structure, and the science behind it, and support each other as we step out from behind our work to become the face of the change we create.