Nov '25 • General discussion
The biggest mistakes happen before you even begin
In 2018 I just wanted to sell videos to restaurants, not knowing anything about them or why they meant so much to the communities they served.
Stubborn and naive, I remember a time where I would cold call venues just because they advertised in magazines. Hungry for a chance, I would call places to ask if they needed content and I will never forget the wake-up call I got from one owner operator in particular…
“Before you even think about marketing for us, do you even know our brand story, let alone visited our restaurant?”
I visited the next day and asked to speak to the owner, struggling to find the words - I just said to the chef (co-owner and husband of the lady I spoke with)… “I just wanted to come and say your wife taught me a lesson I will never forget”.
I may one day share the success story with this particular venue that brings this story full circle after 7 years of embracing the lesson. But for now…
Creatives, learn to put relationship before transaction. What’s your biggest freelance mistake you’ve ever made?
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The biggest mistakes happen before you even begin
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