People start buying more.Gift season kicks in.Everyone wants something new for the holidays.And stores — even the small ones — suddenly start seeing random spikes in sales. But here’s the part nobody talks about:
A lot of people miss out because they don’t even position their store for the rush.Not because they’re lazy… but because:
- They don’t know what products move in Ember season
- They aren’t consistent enough to catch momentum
- They focus on big wins instead of small, steady ones
- They’re scared to test when everyone else is testing
- They underestimate how emotional holiday buyers are
- They don’t prepare early enough
- They expect success without data
- They think Ember sales only happen for “big brands”
Truth is — Ember months don’t magically reward “experts.”They reward whoever is prepared when demand shows up.
Just sharing this because a lot of people get shocked by how fast things move this time of year.