Apr '22 in Resources
Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101
The next video in my series on on the topic of Branding: Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand.
I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer's preferred choice.
Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth!
Watch and Enjoy!
Gareth Flood
Key Moments in this Episode
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00:00 Introduction
00:38 Definition of a brand - What is a brand?
01:18 Making a brand/developing a brand - development rules
05:55 Making a brand/developing a brand - development traps
09:14 Marketing Growth Nation Facebook Group
11:12 Conclusion
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Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101
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