A few months ago I had a video pass 500,000 views, and I’m still pulling consistent traffic every week by sticking to strategies that actually convert.
The key is choosing a clear niche and building around three content buckets:
- Text-over-video – quick, high-volume content that grabs attention and reaches new people.
- Rants – opinion-driven takes that spark engagement and build connection.
- Polished videos – higher-production pieces that build trust and authority.
Each format serves a different role. Some are built for mass reach and follower growth. Others are designed to deepen loyalty and strengthen your relationship with your audience.
What formats are you currently using the most?