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May 11 • 🫶 Chat
The Subscription Society
You will own nothing and be happy...this is the contriversal statement around project 2030.
Last week I saw this post on the rich dad, poor dad author's page and it really got me thinking about this statement.
This is what he posted with a few edits from my perspective...it is making me re think subscriptions. I love that I am able to go back to course when I need them again without having to pay again.
THE SUBSCRIPTION ECONOMY IS TRAINING YOU TO OWN NOTHING.
AND YOU ARE BEING TAUGHT TO LIKE IT. Like it is doing you a favor.
Your grandfather owned his tractor.
Paid once. Used it for decades.
Fixed it himself. Passed it down.
You subscribe to everything now.
Stop paying — it disappears.
All the money spent gone.
That is not innovation.
That is a permanent toll booth.
- They call it convenience.
- They call it flexibility.
- They call it the future.
What it really is — endless extraction with no equity.
Music is rented.
Movies are rented.
Design tools are rented.
Education is rented.
Cars are next.
Nothing you use is meant to be owned appears to be the goal.
Everything is designed to keep you paying.
Ownership creates leverage and freedom.
Subscriptions destroy it.
When you own an asset — payments end. Value remains. Equity can be borrowed against. The asset can be passed to your children.
When you subscribe — payments never stop.
Information is rented.
Nothing compounds.
Miss a payment and access is revoked.
That is not a business model.
That is a behavioral model.
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Wall Street figured something out.
Selling once is risky.
Billing forever is not.
So companies stopped building products and started building dependencies.
You are no longer a customer.
You are predictable monthly cash flow.
Rich Dad taught me the most important financial concept I ever learned.
Assets put money in your pocket.
Liabilities take money out.
A subscription is a liability that never ends.
A piece of land. A rental property. A gold coin. A business that generates cash flow.
These are assets.
An asset exists after the payment stops.
A subscription does not.
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Here is the real danger nobody is talking about.
A generation raised on subscriptions never learns the benefits of ownership.
No assets. No transfer of value. No legacy.
Just clean interfaces and rising monthly bills.
My poor dad worked his entire life and left nothing behind.
Not because he did not earn enough.
Because everything he paid for was designed to end when he stopped paying.
If everything in your life disappears when payments stop — you do not own your lifestyle.
You are renting your survival.
And rent never goes down.
The wealthy own things.
The rest rent everything — and call it modern living.
Your grandfather's tractor outlasted the bank that financed it.
Your streaming subscription will outlast nothing.
Own something real.
Something that exists after the payment stops.
Something your children can inherit.
Gold. Silver. Bitcoin. Real estate. A business.
Assets — not subscriptions.
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The Subscription Society
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