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Jun 9 (edited) • 🔥 Updates
Day 10 - Visibility and Systems
This one is going to get me into trouble here but I hope you read to the end so you understand why I am saying it.
I got sucked into the Skool cult culture for a couple of weeks and I lost ownership of my leads as a result.
Everyone was saying just send people to your about page. Make it good enough and they'll join.
So I did. And people came. Skool is an awesome platform to host a community and courses, but not for the rest.
Then Skool changed their notification settings options for our people and we couldn't reach a single one of them. Something that have is the competitive advantage with this platform.
Kinda like the algorithm changes social media platforms like to do all the time. A big change is coming again with the introduction this week of Instagram plus.
Skool could advertise to my people.
I couldn't even reach them on the platform I was paying for.
I wasn't building my list.
I was building theirs.
And the big names telling us to do it?
Most of them are Skool affiliates or in the pocket of Skool paid as their paid strategist i.e. running their ads.
It's in their interest to get you on the higher plan or to grow Skool the platform, not yours.
So I went back to a simple two step opt in. A platform whose only job is to have my back as it is a sales funnel platform with email automation and sales system tools. No algorithm.
Now when someone says yes, I own their details AND my thank you page is working for me. A course. A VIP option. A discovery call. They see my name and not Skool's.
Real talk, your list is your business and your thank you page is prime real estate for earning more but most people leave completely empty.
Same traffic. I actually own it now.
Have you fallen prey to these platform tactics too? I just did a 12 minute training on how to protect against it...want it? Comment TUBE.
Save this as a reminder to work smarter and not fall prey to platform hype...If I can't help one person see the truth, it will be worth the people I will lose for speaking up.
I also added a video to this post I screen recorded on Russell Brunson's announcement of his version of skool. Don't do it, the platform is awful but the video was seriously on point to show this point.
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Day 10 - Visibility and Systems
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Lead yourself. Own your business assets. Build Claude &ChatGPT sales systems that adapt as platforms & algorithms change - never start from scratch.
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