Most small business owners still think visibility = ârank on Google.â
But the real shift happening right now?
Clients are asking AI toolsânot search enginesâfor recommendations.
Questions like:
âWhoâs the best physical therapist near me?â
âFind me a couples counselor who offers virtual sessions.â
âWhich med spa helps with adult acne and takes PPO insurance?â
When that happens, AI assistants decide who gets recommended, not just Google.
And thatâs where AEOâAnswer Engine Optimizationâcomes in.