1d • General discussion
The “Mental Load” Effect
Quick check for business owners:
Every time a visitor has to think too much on your website, their interest drops.
“What does this mean?”
“Where do I click?”
“Is this the right option?”
It might seem small… but it adds up.
The more mental effort required, the less likely people are to continue.
People don’t buy when it feels like work, they buy when it feels easy.
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The “Mental Load” Effect
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