25d • The Highworth Podcast
I Can Tell In Minutes Who Will Actually Survive
Everyone wants funding, leads, or lower costs.
Most are asking for the wrong thing.
I’ve worked with:
Startups desperate for capital
Mid-sized companies begging for leads
Corporates hunting cost cuts
And the pattern is always the same.
Startups don’t fail from lack of money.
They fail from lack of clarity.
When a founder pitches me, I’m not listening to their deck, I’m watching their conviction.
Are they explaining their idea with energy?
Do they believe in it enough to tell it to anyone?
You can see it in minutes. Some are in it with souls and bones. Others are performing.
The ones who win have a real “why.”
They’re solving problems, not chasing cheques.
💬 42% of startups fail because they build products nobody wants.
🔄 Mid-sized companies aren’t missing leads.
They’re missing trust.
They think they need more clicks, but what’s actually broken is:
❌ Their brand
❌ Their offer
❌ Their willingness to overdeliver early to earn credibility
They live in scarcity, cut ad spend, drop prices, and kill momentum.
That’s the Scarcity Spiral.
When things go wrong, don’t cut back, step up.
Reinvest in your strategy, story, and team.
61% of marketers struggle with lead gen — not because of traffic, but because they’ve lost value focus.
🧊 Large corporations? Different story.
They’re not short on cash. They’re short on movement.
They get comfortable.
They stop experimenting.
They pay the Rigidity Tax.
Only 25% of cost-cutting programs succeed, because companies rarely change the behaviors driving inefficiency.
The smart ones use tax optimization and restructuring to create room for innovation — not just savings.
Nothing goes to waste. They evolve.
👁️ The Universal Blindspot
Across all sizes, the same issue:
No online presence.
No posting. No proof. No conversations.
Even CFOs miss that social media influences 75% of B2B purchasing decisions.
They think they’re too big to play the visibility game, until smaller, smarter competitors win.
The Cyprus Advantage
For those who get it right, Cyprus isn’t just a tax haven , it’s a growth platform.
Startups use it as their gateway to Europe — accessing funding programs and EU banking credibility.
Corporates use it to restructure efficiently, benefiting from 65+ double tax treaties and a 12.5% corporate tax rate.
It’s EU-based, bankable, and built for companies that want to operate, not just register.
If you’re still chasing the wrong solution, stop.
Reframe. Rebuild. Rethink.
And if you want to explore how Cyprus can accelerate that growth, let’s talk.
📩 DM me, Here
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I Can Tell In Minutes Who Will Actually Survive
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