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14d (edited) • 💬 Chit Chat (open discussion)
Posting great content isn't enough to create engagement. (Sorry.)
Build an amazing community.
Post awesome content.
Members will show up and start commenting.
That's how it works, right?
𝗪𝗥𝗢𝗡𝗚!!
The one thing I notice consistently across so many communities, are community owners asking "𝗵𝗼𝘄 𝗱𝗼 𝗜 𝗴𝗲𝘁 𝗺𝘆 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝘁𝗼 𝗲𝗻𝗴𝗮𝗴𝗲?"
We've been told that it's a simple matter of posting stuff that they want to comment on.
But quite honestly it doesn't always work that way.
The reality is that as a community owner, 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘁𝗲𝗮𝗰𝗵 𝗼𝘂𝗿 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗲𝗻𝗴𝗮𝗴𝗲 in our communities.
One thing I do in every single post is include a CTA (𝘤𝘢𝘭𝘭 𝘵𝘰 𝘢𝘤𝘵𝘪𝘰𝘯) that tells my members exactly how to engage in the comments. I don't leave it open by saying "what's your thoughts" or "anyone else?"
𝗧𝗵𝗮𝘁'𝘀 𝗷𝘂𝘀𝘁 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗳𝗼𝗿 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲.
Instead, I create something 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰, something 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝗮𝗻𝗱 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗿𝗲𝘀𝗽𝗼𝗻𝗱.
For example:
𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗖𝗧𝗔𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁𝘀?
Drop a comment below and tell me how you teach your members to engage with your content...
or tell us where you're getting stuck! 👇
9
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Posting great content isn't enough to create engagement. (Sorry.)
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