Skool Engagement, the holy grail... · Skool Growth with Carolina

Skool Engagement, the holy grail...

In a world, where attention is the new economy, how do you capture it, and maintain it? How do you get your audience to engage with you, vs just being passive?

Well... let's look at the problem. Here's what I see inside most Skool groups and the reality of how consumers are navigating this space:

You want attention and engagement for your stuff, yet... you won't give it to others
Your audience is scattered, time limited
Your posts follow a formula, never breaking the mold
People want entertainment WITH education, it's called "edutainment" -- and that's been a thing since the 90s when the internet really kicked off
You rarely show your face and share WHO you are
You sell before you actually build trust and authority; and that turns people off
And onboarding path doesn't exist or leaves people hanging without a path to follow

How can we solve for some of this disconnect and lack of engagement? Go back thru that 👆 list, and do the opposite or close to it:

If you see your members in other communities, engage them!
Unless you're saving lives and delivering high-quality content, and has a must use at this time aspect to it... you won't get daily engagement from 100% of your members. Get realistic.
Stop posting the same thing each day. Use polls, emojis, one word posts, highlight your members, etc.
If your community is free/freemium and you want to get people to upgrade to paid layer... then STOP giving everything away for free. What's my incentive to pay you, if you give me all I need for free???
Stop hiding behind the screen. Share a photo of you, and ask others to do the same. People love to see each other. We are HUMYNS! not computers.
Selling is a craft. Don't be pushy. Let your testimonials, and results build the proof, and sell gently within your classroom, posts, dms, and comments.
You need a breadcrumb path for your audience to your paid offers. AND I mean a loud and obvious thing!!

What have you done to drive engagement that's been successful, fun and easy? Share below and let's get the collective brains working! We all thrive by lifting each other up!

11 comments