Growth Boost📈 Thoughts🤔

Stephen Cassidy

3d • Skool Geeks Chat🗣️

Right Geeks, this one needs a proper conversation because it affects a lot of us building communities on Skool.

Skool has rolled out something called Growth Boost.

Some people are happy about it.

Some people are not.

And to be honest, I can see both sides.

You can check it here:

Community Settings → Discovery → Growth Boost

From what I’m seeing, it’s turned on by default.

The simple version is this:

Skool can now promote communities through offsite ads, including Facebook and Instagram.

So your community could be shown to people outside Skool, which could mean more visibility, more clicks, and more potential members.

But here’s the bit everyone needs to understand.

If Skool brings a paying customer into your community through Growth Boost, they take a 30% commission.

If you bring someone in yourself through your own links, content, DMs, email list, audience, or promotion, that should still just be the normal payment processing fee.

So on one side, you could say:

70% of a customer you didn’t pay to acquire is better than 100% of nobody.

And that is a fair point.

Ads are expensive. Traffic is hard. Most people do not have a huge audience.

So if Skool is willing to pay to put communities in front of more people, that could be a big opportunity.

But here’s where it gets messy.

The big question is attribution.

If someone joins because Skool ran an ad and sent them straight to your community, fair enough.

But what if someone finds you because you were active in another Skool community?

What if they clicked your profile because you commented, helped, networked, or built trust?

What if they followed you from Skoolers or another group and joined later?

Is that Skool bringing the customer?

Or is that you doing the work inside the ecosystem?

That’s the part that needs proper clarification.

You can turn Growth Boost off, but the concern is that communities with it switched off may get far less discovery and network traffic.

So for many people, turning it off might not feel like a real choice.

Now here’s the practical part for us as builders.

If Skool is pushing communities through discovery and offsite ads, your group card matters more than ever.

Your cover image.

Your title.

Your short description.

Your About page.

Your first impression.

All of it matters.

Because traffic is useless if people land on your page and think:

“What is this?”

“Who is it for?”

“Why should I join?”

A random image will not cut it.

A nice photo of your face with no context will not cut it.

A vague quote or pretty graphic will not cut it.

Your community needs to be obvious in the first few seconds.

People should instantly understand:

Who it is for.

What problem it solves.

What outcome they can expect.

Why they should click.

My take?

Growth Boost could be a massive opportunity.

But the 30% and the attribution side need to be clearer.

I get Skool taking a cut if they genuinely bring the customer.

But if someone joins because of your comments, your conversations, your networking, your content, and your effort, then I think community owners are right to ask questions.

So let’s open it up.

Are you keeping Growth Boost on?

Are you turning it off?

Do you think 30% is fair if Skool brings the member?

And where should the line be between Skool traffic and your own effort?

Floor is open, Geeks.

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