We often hear “a personal brand will build itself” - but the harsh truth is that a mismatched or inconsistent brand brings more friction than traction.
Marina Panova shares on LinkedIn six practical fixes to recalibrate a broken personal brand and turn it into a growth engine.
Key take-aways:
- Clarify who you serve - and what you uniquely offer.
- Make sure your messaging aligns across platforms.
- Showcase your value through consistent action, not just words.
- Align your visual identity and content themes with your brand promise.
- Get clear on your next offer, next move, and what you want people to feel when they interact with you.
- Monitor and refine: a brand isn’t built once - it evolves as you do.
If you’re a business owner, entrepreneur or digital creator, looking to attract the right opportunities (not just any), this short read is worth your time.
Take a moment to reflect:
-Where is your brand misaligned right now?
-What’s the easiest fix you could implement this week?
-How will you measure progress?
Let’s use this as a springboard for your next-level brand build.
Share your thoughts, experiences and mistakes you may have made while building and looking to improve your own personal brand?