Apr 2 • General discussion
Oh my... numbers are frightful
I am old enough and active enough to have been in many groups - from fishing groups, parent groups, political groups, online FB, X, youTube groups. Here is what I observe; Most groups have very few active members - especially groups that are free to join. I have seen quite a few complaints on school about their group participation rates. Sorry, but here are the facts and data.
It's a well known data set about groups that follow the 90-9-1. That means you have 90 lurkers, 9 once in a while participants and 1 every day active. Is that amazing or what? There are some things you can do to increase the participation but generally you are not likely to increase active participation above 15%. My dashboard on Skool says I have 58% (of 84 school members) participation. That is BS. I can scan my commentary and know that is not true.
Here is the data that Perplexity has produced
For a 100-member free group on AI image creation, a practical “middle-of-the-road” forecast would be:
- 90 people mostly watch and read.
- 7 people contribute every few days.
- 2 people show up daily.
- 1 person becomes the “super-user” who comments or posts multiple times per day.
That is not a hard rule, just a good planning baseline for a typical online community of this size. If you want, I can also give you a best-case, average-case, and weak-engagement scenario for a 100-member Skool group.
If you want to try and increase your group participation on the Skool platform, ask chat for a plan.
Prompt: Group dynamics and participation rates in a Skool group of about 100 members that join for free are low and follow the 90-9-1 rule. Give me 5 things I can do right away to increase participation in my Skool group.
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Oh my... numbers are frightful
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