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Oct '24 • Motivation & Insights 💡
Step-by-Step Guide to Creating Hashtags
1. Understand What a Hashtag Is
A hashtag is a word or a short phrase with a # symbol in front of it. It helps people find your content on social media by grouping posts with the same hashtag.
2. Know Your Purpose
Think about what your post is about. Is it funny, inspiring, or related to a specific topic like food, fitness, or travel? Your hashtags should match the theme or purpose of your post.
3. Start with General Hashtags
Use broad, popular hashtags that a lot of people search for. Examples: #love, #food, #motivation. These help reach a bigger audience.
4. Add Specific Hashtags
Add more specific hashtags to narrow your audience. If your post is about healthy meals, try hashtags like #healthyfood, #mealprep. This will attract people interested in those topics.
5. Research Trending Hashtags
Check what’s trending or popular on social media platforms. You can search directly on Instagram, Twitter, or TikTok, or use free tools like Hashtagify or All Hashtag to find trending tags related to your post.
6. Create Your Own Unique Hashtag
Make a custom hashtag if you're promoting a specific event, product, or challenge. Keep it short, memorable, and easy to spell. For example, if your brand is about cooking, you might use something like #TwotooateChefs.
7. Keep It Simple and Relevant
Use words that are easy to understand and directly related to your post. Don’t overthink it! Stick to things your audience will recognize.
8. Avoid Overstuffing
Don't overload your post with too many hashtags. A good range is between 3 to 10 hashtags per post. More than that can look spammy.
9. Test and Adjust
After posting, watch which hashtags bring more engagement. Over time, you can adjust and use the ones that perform best.
10. Use Hashtags on the Right Platforms
Hashtags work differently on each platform. For Instagram, you can use more hashtags (up to 30). For Twitter, stick to 1 or 2 hashtags since it’s more about brief conversations.
11. Stay Updated
Hashtags trends can change quickly, so keep an eye out for new ones that could fit your content.
enjoy!
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Step-by-Step Guide to Creating Hashtags
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