Value Learning Post 2024 (3) · SimplyClose Blueprint

Jan '24 (edited) • Day 1

Value Learning Post 2024 (3)

Ladies & Gentleman, i want to share some sauce i just learnt that i know each & everyone of you guys will want to add to your dish fr fr ✍🏼.

Okay starting off, why do prospects really buy? Prospects do NOT buy because of your: Offer, you, your company/brand, your testimonials etc etc. Prospects buy when they see they can go from current situation -> desired situation. Prospects getting from point A to point B are based on logical reasons but also emotional reasons. I’ll make sure to put an example at the bottom of this post so make sure to check that out after reading.

Onto my next point if you aren’t familiar with Tony Robbins 6 human needs, they consist of: Certainty, variety, significance, growth, contribution, love & connection & in the discovery phase of each call look for emotional pain points 📌 because the prospect will always be searching to improve one of the six needs.

In sales, there are two types of pressures: Internal & external. Internal pressure is being pressured to do something for your own reasons. External pressure is being pressured to do something for someone else’s reasons. For now i’m gonna talk about internal & get to external on another value post.

Now how do we build internal pressure? See the more clearly you can define current state vs. desired state, the more clear the “gap” will be between those two parts. Meaning the prospect will come to the realisation that the severity of the situation is much greater than they originally thought making them want to escape hell island 🔥 & reach heaven island 🏝️.

BUILD THE COST. What happens if nothing changes?! You see the cost of inaction in the form of money, time, energy, attention, reputation etc etc NEEDS to be greater than the cost of your program/service.

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