Hey everyone, I've been running meta ads for a while now, and much more recently i've been noticing very specific behavior that I can't seem to understand.
I'll create a new campaign with new ads and it'll start getting results usually for 1-2 days. Most of the time there's a few creatives that are clear winners; however, very quickly meta stops giving them spend, they stop getting results, and the entire campaign begins to decline significantly.
This has happened to me multiple times now - exactly like that. Very different from how my experience with Meta used to be