20d • General Discussion
The Welcome Post
(TL;DR at the end.)
The Agreement:
By being here, you are agreeing to one fundamental thing: To grow your business (and mindset) in the healthiest way possible.
My Promise to You:
For years, I was a professional "What-If-er." I studied the gurus, I watched Hormozi, and I spent countless nights staring at the ceiling, paralyzed by scenarios that never happened.
That ends now.
I’m building this community because I believe connection is the missing link. I am handing over everything—what we’re doing at our agency, what’s broken, and how we fix it.
In return, I ask one thing: You align with our mission to grow sane, sustainable businesses. We are done with "growth at all costs." We are here for growth that lasts.
My Story:
I was born in California but raised in the middle of nowhere, Arkansas.
I grew up with a lot of examples of "what not to be." I wanted to be a breakthrough.
I followed the script perfectly: I got the Computer Science degree, I landed the management role at a local tech company, and I secured the "safe" gig that would let me retire someday. By all accounts, I had made it. I was safe.
But I wasn't happy. I had an everlasting ache that I was meant for something else.
During that time, I met Gabby (my now-wife.) She was outspoken, adventurous, and the polar opposite of my "behind-the-scenes" personality. We dreamed of freedom, but we were stuck in the rat race of capped salaries.
So, we jumped. We launched Sidekick Creative Company because we saw our town was full of "get rich quick" marketers selling empty promises.
We traded a 40-hour workweek for a 120-hour nightmare. We traded "comfort" for a "dumpster fire."
But over the last three years, we figured it out.
We learned how to scale, how to stabilize, and how to work together without killing ourselves.
Now, we are taking everything we learned, the hard way, every step of the way, and giving it to you.
Other important notes:
We have a wonderful team of individuals at Sidekick Creative Company.
Other admins in this community are:
Gabby Gonzales-Heck (My Wife, Co-Founder of Sidekick Creative Company)
Alec Lewis (Senior Account Executive)
DJ Yap (Executive Assistant)
TL;DR:
- Who: Husband/Wife Agency Owners (Sidekick Creative).
- From: Rural Arkansas & "Safe" Tech Jobs.
- To: Escaping the 120-hour "dumpster fire" to build a sustainable legacy.
- Mission: To drive a community of driven individuals who prioritize health, business, relationships, and we end "What-If-ing."
P.S. The world doesn't know it, but it is counting on YOU.
P.S.S. This is my favorite photo and me and Gabby from a trip to Canada in October of 2024.
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The Welcome Post
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The official networking community from Sidekick Creative Company. 🚀
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